So, Who Are YOUR Customers?

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A lady contacted me through my website and expressed to me that she had a custom order request. Many custom orders enthuse me. As a jeweler who primarily works independently, the time isn’t always there to keep new creations coming as I would like.

So when she expressed to me the details of her requests, I was excited to work with her and get going. Along the way, we corresponded a bit, we worked out a few kinks, and in the end, the product came out as we both had hoped for.

I completed her order feeling refreshed, and was thankful to have another demonstration product to add to the repertoire.

It occurred to me as an afterthought that, as with any business, it is primarily sustained by people who choose to shop at a particular location for their own particular reasons. This is great and necessary, and of course, these shoppers should be valued by that entity for their patronage.

But I’d like to take it a step further and propose that there are ‘shoppers’ and then there are ‘customers’.  An individual that chooses an establishment to shop at is a great asset and valuable being. Customers however, challenge a company regardless of size or stature to take things to another level. It may be through their request that  a business expands it’s menu. Customers help to reveal a growing demand where maybe at one point there was only an occasional request. I’m sure that this will apply somewhat differently depending on the nature of the business, however the overall principle is the same: Customers play an integral part in helping to shape and grow any business.

Upon making this realization, I’ve since learned to value each request made by a potential customer in a greater way. Even if the conclusion is made that the requests just aren’t a match for my style or brand, it is still an opportunity to observe the market and determine whether there is anything that can be extracted and newly applied to my own product line. In a nutshell, I’ve learned a lot about what it is that I have to offer as an entity through my customers. It is through several encounters that I am constantly fine tuning my niche.

So, who are your customers/clients? What have you learned through those who value your services the most? What changes have you implemented because a special someone or group of someone’s who have graced your business with their presence? Love to hear about it in the comments below.

Light–xoxo 😉


A Rugged Way Of Life (De-Iconifying The Traditional)

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A Rugged Way Of Life (De-Iconifying The Traditional)

Rules are meant to be amended, and norms are changing everyday. When it comes to style as a means of self-expression, there is no wrong or right. It is only to be asked, “What is real and authentic to (you) the individual?”

In my latest bursts of creativity, I have felt compelled to design with the down to earth and lovers of life in mind. Maybe it is a reflection of my truest self, sort of a quest to get back to the basics of quality day to day living.

This is what de-iconifying the traditional is all about. The traditional approach to life and fashion etc just doesn’t work for everyone. Whether it is affordability, restrictiveness, limited practicability, or just plain boredom, we each deserve alternatives.

Some of my latest pieces of jewelry include alternative wedding rings and engagement bands, rugged style wrist cuffs and even bracers to name a few. Feel free to check out some of my newest designs by clicking the photo.

Thanks for taking the time to read my post 😉

Until next time,

CJ from The Lift Jewelry Shop

Crafting, New Designs & More!

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In the spirit of creativity, I am excited to share some photos of my newest work! Lately, I’ve been feeling ‘GOLDEN’ as you’ll see in my photos 🙂


I call this a hand cuff that I created with beautiful amber,copper chain and copper sheet metal. It fits directly over the center of the hand. The idea is novelty in that I’ve seen ring bracelets, but with this sturdy yet comfy piece, you don’t have to where a ring to where this.

Golden Amber is said to be used in healing to repair damages to the auric field, karmic release, and emotional healing.
H Honey colored amber is said to add sweetness to your life. It helps you understand where you are at along your life path. Honey amber teaches us to let go of stuff that is blocking us from allowing spirit to step in and help smooth away the rough patches. Knowing stone.

The next piece that I’ve made is STYLISH, BOLD and EDGY:

It is an exotic hair feather cuff with a tribal vibe to it. Gorgeous golden feathers with a handcrafted copper clip and chain–I love this. It works well when it slides over a braid and cut on any hair type.

So these are my new additions so far for this week. If you’d like to see more photos, stop by my shop and take a peek 😉

Until next time,

Chow and Happy Crafting!
CJ @ The Lift Jewelry Shop at Etsy


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Perhaps it’s upbringing, because as a young adult, I can still hear the voice of my parents saying “don’t waste your food, there are too many hungry people in the world to make waste!”

So here I am today, and while I wouldn’t classify myself as a hoarder, I am always thinking of ways to make something out of what others may call scraps or junk. Lately, I’ve been finding myself looking around my closet and selecting items that would have ordinarily gotten tossed, only to challenge myself to make something of them.

Here’s a few ideas I came up with:


This bracelet was inspired by the growing rise of youth being challenged by bullies. I thought it would be pretty cool to wear something that allows the victim of these insults to strike back- making their own statement.


This bracelet was upcycled from pink pillow cases I no longer used but still loved the color. It actually sold    on my etsy shop.

I guess the question to be answered is, do all creative people see the value in things that others consider  as junk? Is that the common denominator in most artists’ alike? I’d love to hear your perspective on this.  Until next time, Happy Sharing!

Beautiful Woman

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I’ve titled this ring, beautiful woman, not only because those words are stamped into this ring, making it a 2-in-1 ring, but because I believe women should feel beautiful from the inside out. Oftentimes, what we think is what we feel, and what we feel is what we portray. If we could only believe the best about ourselves, others would think the best of us also. Feel beautiful, look beautiful .  . . .everyday inspiration!